“Salesforce is now deeply ingrained in Kale’s ecosystem that modeling everything around its customer.”

What were Kale Holding’s goals with the Salesforce?

Kale Holding has a wide ecosystem with dealers, sub-dealers, authorized services, architects, architectural offices, and more than 50,000 craftsmen in the middle of which it positions its customers.

With Salesforce CRM, Kale Holding’s most important goal was to strengthen the ties in this ecosystem, to create connected business experiences on a common platform, and to watch them all on a single platform. With the data obtained with this view, it was to be able to offer solutions that would increase service and product quality to all company value chains.

Why did Kale Group choose Salesforce?

Kale Group, who wants to view its entire ecosystem in 360 degrees and want to provide the best service in its service networks, chose Salesforce for its CRM platform. Kale Holding IT Director Murat Erez summarizes these choices with the following sentence:

“The fact that it was born in the cloud and not clouded afterward, which offers an end-to-end customer experience, highlighted Salesforce and we preferred Salesforce”.

How did Kale Group achieve its targets with Salesforce CRM?

Pınar Gizlier, Kale Group Digital Transformation Manager, stated that they have achieved a very good synergy with the Ritmus team and that they have achieved most of our goals at the point they have reached. “Given that CRM is an endless journey, I believe we have more to do with Ritmus team.” she said and continued as follows:

“We use Service Cloud and Sales Cloud solutions at our Kale Ceramik and Kalekim companies in the Kale Group. In addition to Service Cloud and Sales Cloud, we created our B2B platforms and community platforms using the Salesforce platform. We have developed our customers, the data at every point we touch the customer, the data of our stakeholders, and all our processes within the Salesforce platform. In this way, we reached an individual and 360-degree customer view, which is one of the most important goals of the project. Another point we attach importance to in the project is that the data in every application that touches the customer with the applications we have recently implemented or changed in our group with digital transformation can easily flow to Salesforce. With the fast solutions of the Salesforce, and Ritmus team we achieved all these integrations very quickly. ”

Europe’s fourth and the world’s 15th biggest manufacturer of building materials, Kale Group ranks among the top five building chemicals producers in Europe. Kale Group boasts a large domestic and international market share, offering its products in more than 400 points of sale in 100 countries.

Joining the defence and aerospace industry in 1987, Kale Group currently has five companies operating in this field. As a Tier 1 supplier to some of the world’s leading defence and aerospace companies, Kale Group is also a main stakeholder in many of projects in Turkey.

A leader with its industrial legacy and entrepreneurship, Kale Group continues its economic and social activities as a reputable group of companies that upholds respect to people and the environment above all, adding sustainable value to society.