Offer deep insights across channels to B2B and B2C marketers with Datorama. Optimize leads, conversion and pipeline growth with unified reporting and insights across your ads, events, email, social network, website, and CRM. Optimize the value of your content and audiences across direct and programmatic channels, sites and devices with built-in reporting and insights for your customers and teams.

Visualize, monitor and manage real-time consumer experiences with Interaction Studio; and encourage engagement at the right time exactly as your audience would prefer it. Offer the best value to the consumer with your next Next Best Action activity using the advanced decision engine.

Plan your customer journeys based on your customers’ current and anticipated behavior. Analyze continuously and seamlessly communicate with your customers between email, SMS, push notifications, ads, web landing pages and apps to deliver the best experience.

Quickly prepare your email designs with best-in-class customizable templates with responsive designs on any device. Whether you take advantage of drag and drop functionality or use HTML code and personalized scripting language, surprise your customers and strengthen your relationships with exclusive, real-time content.

Move with a powerful data management platform to deliver better customer experience. Support all your marketing activities with data from different sources of your customer. Use machine learning and artificial intelligence to reach your target audience more accurately.

Reach customers from any device by personalizing your mobile messaging with SMS marketing, push notifications and group messages. Market with mobile phone alerts, deals or discounts to drive in-app purchases and increase app usage. Create user profiles with data such as location and device type.

Reply to posts on social media, manage your community, and provide customer support with Social Studio. Capture every comment about your brand on all social networks and use this information to improve your marketing strategies. Get feedback on your marketing, service and sales campaigns with reporting based on your social accounts from the office or the Social Studio mobile app.

Create personalized customer experiences by integrating your digital advertising with your marketing and CRM data. Get more and more powerful leads. Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and the entire display advertising ecosystem. Increase the ROI of your Google AdWords strategy by segmenting your potential customers and existing customer campaigns.

Use the B2B marketing automation tool Pardot to encourage your B2B sales teams to close more deals. With Pardot, take manual jobs from common marketing and sales tasks and replace them with automated processes to help your team accelerate the sales cycle. With Pardot, send emails with customized messages automatically based on triggers you specify, including time, user interactions and other custom parameters. Create campaigns and share on social media. Moreover, in the only B2B marketing platform!