Why did Entek need a CRM system?

100% domestic solution provider in the field of artificial intelligence (AI) and the internet of things (IoT). In order to manage its sales processes more efficiently, Entek needed a system that has a fast, easy interface and can follow all its customers on a single platform. With the reduction of investment in production, it is very important to maximize resources and maintain profitability. For Entek, this meant implementing a new CRM platform to support the sales team and consolidate company data.

How did Entek revolutionize sales processes with Salesforce Sales Cloud?

Entek’s sales processes are stronger and more efficient, and its employees are happier

Entek preferred the Salesforce Sales Cloud solution to ensure that its business processes are as smart and fast as possible, and after the project it carried out with Ritmus, it was able to provide an uninterrupted customer experience with an integrated and automated sales cycle.
Entek has had streamlined sales processes by customizing the Salesforce Sales Cloud with the Lightning interface, which makes it easy to customize Salesforce without needing to know how to code. Entek can make all job assignments with chatter and mail, with processes that cover the entire sales cycle, from monitored opportunities, qualified leads, to taking orders and creating customer offers. With Sales Cloud, which can be easily used on all devices in field sales processes, Entek’s sales engineers in the field can easily manage their business on mobile. Field sales teams, who can see all notifications via the Salesforce Mobile App and access customer data within seconds, are faster and happier!

An integrated and automated sales cycle provides a seamless customer experience

Processes integrated and automated with Sales Cloud; It covers the entire sales cycle, from workflows, tracking opportunities and qualifying leads to creating customer proposals.

The Lightning interface makes it easy to customize Salesforce without needing to know how to code. Taking advantage of this, Entek can now send automated notifications via email and Chatter to assign tasks / activities and confirm orders, which helps them provide a seamless customer experience.

Because field sales engineers are often on the road, these notifications can be sent via the Salesforce Mobile App to ensure they don’t miss any updates.

Dashboards and reports unlock new insights

With all sales data in one place, Entek can now see the sales process and performance better. With Salesforce, customer records are kept more accurate, which helps to develop smarter interactions. If a member leaves the team, the customer’s order history and preferences will still be seen.

Entek’s executives can drill down into this data through dashboards and reports that display a number of key metrics, including closed deals, sales targets, and stock levels. This information helps managers identify any skill shortages in the sales team and anticipate customer needs. Thanks to ERP integration, financial information such as invoice status and product details can also be viewed on Salesforce.

Salesforce helps Entek employees work faster and smarter

Transforming sales processes with greater automation, Entek empowered its employees to work faster and smarter. As Sami Dibek, Genelral Manager of Entek puts it: “We measure success by how fast we can now do compared to previous jobs, such as customizing a workflow or converting a lead. Salesforce has made us more productive than ever.”

For example, deal closing rates have increased by 120% per person. Cross-selling and collaboration also improved, Chatter provided a conversation recording that could be searched quickly. This allows the team to respond to customers faster and makes it easier for them to reach out to colleagues when they need clarification.