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In Sales Cloud, leads can be considered the starting point of the sales process. Potential leads that have not yet emerged but are likely to arise can be tracked in the Leads section.

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In Sales Cloud, all customer leads list includes information such as the people interviewed, the company they work for and their positions, and potential customers can be added to the list by selecting the "new" option from the Leads screen. On the Sales Cloud platform, you can follow the candidate process flow by selecting fields such as "new candidate", "being worked on" or "the customer is interested in the products and can be turned into a sales opportunity" in the information of a customer candidate who reaches your company, and you can track the candidate's personal information, how he/she reached your company, the institution he/she works for. You can examine information such as relevant income, number of employees, company address and how much potential this person has for making a purchase, and evaluate the performance of your marketing activities by viewing the campaigns in which the candidate is included.

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Once a sales potential is identified, you can quickly convert the lead information into company, contact person and sales opportunity.

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With Sales Cloud, you can follow the stages of your sales opportunity one by one, view the people you met for the opportunity, team members working together, business partners, record your activities related to the opportunity, share the developments with your team in the chat environment, and make your sales by adding the products to be sold, price offer and contract information. .

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For more resources, you can check out this article:

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Salesforce Sales Cloud

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