Production and sales activities are in constant circulation. The main reason for this circulation is the continuity of demand. The most basic way to meet the existing continuous demand is the B2B business model. So, what is B2B?
B2B
B2B, which stands for Business to Business, is used to express the business model between two companies. In the basic working logic of this business model, products are not sold directly to the end consumer. Products sold to companies or businesses are delivered to the end consumer through these companies and businesses. B2B examples include wholesalers selling products to markets and companies instead of selling them directly. This transaction is not just about selling a product. In the B2B business model, a product can be sold as well as a service or patent can be granted.
What are the B2B Types?
There are three basic types of B2B: product-based, service-based and software-based. In the product-based B2B business model, products located directly in the physical world are sold. Within the scope of this B2B system, raw materials, processed products and final products can be given as examples.
The system in which services are sold instead of physical, tangible products is known as service-based B2B. The companies that make up the parties in this business model carry out service-based activities. The most basic example that can be given to understand the system is another company that provides graphic design services to advertising agencies. As a result, a holistic study emerges.
B2B software is used for companies that sell IT products. However, one important point must be remembered here. Both the seller and the buyer of the IT product sold must be a company/business. An example of this can be making an order application.
What are the B2B Advantages?
The demand that exists in the B2B business model is constant. As a result of the cooperation between institutions, it is possible to say that the activities are not very variable and this eliminates possible risks. In other words, it is possible to make sales for many years with the same product and service quality in the B2B business model.
Marketing costs are not high in the B2B business model. This is a situation that is directly reflected in prices. The main reason for this is that, for example, the company making the sale does not need to search for customers one by one. The advertising expenses to be incurred for this need are the most basic advantage that can be mentioned.
What Does Rhythmus Do?
Rhythmus; It is a technology and consultancy company that works with a B2B business model and takes part in the role of "Trusted Advisor" in the process of using digital technologies to create new business processes, culture and customer experiences or change existing ones to meet the changing business and market needs of companies.
Ritmus, a business partner of Fineksus, a global leader in AML compliance and financial messaging in the finance industry, is the Authorized Cloud Reseller of Salesforce, the world's number 1 customer experience platform in the field of customer experience.
In addition to its technology and consultancy power, Ritmus is a reliable digital transformation business partner that never loses its entrepreneurial spirit, entering new markets with new solutions and advancing with its ever-expanding technology range. By clicking here , you can meet Ritmus and take your company one step further.
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