Kale Group offers the best service and B2B network with Salesforce.
“With Salesforce, we have a more connected ecosystem and happier customers.”
Pınar Ghidler
Digital Transformation Manager, Kale Holding
About Customer
Kale Holding
Founded in 1957 and Çanakkale Seramik Fabrikaları A.Ş. Kale Group, whose foundations were laid with Kale Group, is today located in various regions of Turkey, especially in Çanakkale, with 20 companies, each of which is a leader in its sector, and more than 5 thousand employees.
Fourth in Europe in the building products group; Kale Group, which is the 15th largest producer in the world, is among the five largest manufacturers in Europe in construction chemicals. Building group products, which have a significant market share nationally and internationally, meet consumers at more than 400 points in 100 countries.
Kale Group, which stepped into the defense and aerospace sector in 1987, operates in this field with 5 companies. Kale Group, which is the first-line supplier of the world's largest defense and aerospace companies, is also one of the main stakeholders of many projects in our country.
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A Stronger and More Connected Ecosystem
What was Kale Group's goal with the Salesforce project?
Kale Group has a large ecosystem in the middle of which it positions its customers. This ecosystem includes dealers, sub-dealers, authorized services, architects, architectural offices and more than 50,000 craftsmen.
Kale Group's most important goal with Salesforce CRM was to strengthen the ties in this entire ecosystem, to create connected business experiences on a common platform and to monitor all of them on a single platform. With the data it obtained with this view, it was to be able to offer solutions that would increase service and product quality to all company value chains.
Why did Kale Group prefer Salesforce?
Kale Group, which wanted to view its entire ecosystem 360 degrees and provide the best service in its service networks, preferred Salesforce as its CRM platform. Kale Group IT Director Murat Erez summarizes these choices with the following sentence:
“Salesforce stood out because it offered an end-to-end customer experience, was born in the cloud and was not cloudified later, and we preferred Salesforce.”
How did Kale Group achieve its goals with Salesforce CRM?
Kale Group Digital Transformation Manager Pınar Gizlier, who stated that they achieved a very good synergy with the Ritmus team and achieved most of their goals at the point they reached, said, “Considering that CRM is an endless journey, I believe we have a lot more work to do together.” and continued as follows:
“We use Service Cloud and Sales Cloud solutions in our Kale Seramik and Kalekim companies in Kale Yapı Group. In addition to Service Cloud and Sales Cloud, we created our B2B platforms and community platforms using the Salesforce infrastructure. We developed our customers, the data at every point we touch the customer, the data of our stakeholders and all our processes within the Salesforce platform. Thus, we achieved one of the most important goals of the project, which is an individual and 360-degree customer view. Another point we gave importance to in the project was that with the digital transformation, the data in every application that touches the customer can easily flow to Salesforce with the applications we have newly implemented or changed in our group. We achieved all these integrations very quickly with the Ritmus team and Salesforce's fast solutions.