More efficiency and growth
for Salesforce CRM

Why did Entek need a CRM system?​

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Entek is at the forefront of the new industrial revolution, developing smart devices that enable customers to use their operational data for greater competitive advantage. Entek, a 100% domestic solution provider in the field of artificial intelligence (AI) and internet of things (IOT), needed a system with a fast, easy interface and to track all its customers on a single platform in order to manage sales processes more efficiently. With reduced investment in production, it is crucial to maximize resources and maintain profitability. For Entek, this meant implementing a new CRM platform to support the sales team and unify company data.​

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How did Entek revolutionize sales processes with Salesforce Sales Cloud?​

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Entek had streamlined sales processes by customizing Salesforce Sales Cloud with the Lightning interface, which makes it easy to customize Salesforce without the need to know how to code. Entek can make all task assignments via chatter and e-mail, with processes covering the entire sales cycle, from tracking opportunities to taking orders from qualified prospective customers and creating customer offers. With Sales Cloud, which can be easily used on all devices during field sales processes, Entek's field sales engineers can easily manage their work via mobile in the field. Field sales teams, who can see all notifications via the Salesforce Mobile App and access customer data within seconds, are both faster and happier!​

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An integrated and automated sales cycle ensured a seamless customer experience.​

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Processes integrated and automated with Sales Cloud; Workflows cover the entire sales cycle, from tracking opportunities and qualifying leads to creating customer proposals. The Lightning interface makes it easy to customize Salesforce without needing to know how to code. Leveraging this, Entek can now send automatic notifications via email and Chatter to assign tasks/activities and confirm orders, helping them provide a seamless customer experience. Since field sales engineers are often on the road, these notifications can be sent via the Salesforce Mobile App to ensure they don't miss any updates.​

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Dashboards and reports unlock new insights​

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With all sales data in one place, Entek can now see the sales process and performance better. With Salesforce, customer records are kept more accurate, which helps develop smarter interactions. Entek's managers can drill down to this data through dashboards and reports that display a range of key metrics, including closed opportunities, sales targets and stock levels. This information helps managers identify any skill gaps in the sales team and anticipate customer needs. Thanks to ERP integration, financial information such as invoice status and product details can also be viewed in Salesforce.​

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Salesforce helps Entek employees work faster and smarter.​

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Transforming sales processes with greater automation, Entek gave its employees the opportunity to work faster and smarter with Salesforce Sales cloud. As Entek General Manager Sami Dibek puts it: “We measure success by how quickly we can now do things like customize a workflow or convert a lead, compared to previous tasks. Salesforce has made us more productive than ever.” For example, deal closure rates increased by 120% per capita. Cross-selling and collaboration have also improved, with Chatter providing a quickly searchable conversation record. This allows the team to respond to customers faster and makes it easier to reach colleagues when they need clarification.​