More with Deduplicated Data
Efficient Sales Processes

“Duyar Vana started to monitor its opportunities, customers and activities with deduplicated data and in real time, thanks to Sales Cloud.”

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What kind of problems was Duyar Vana experiencing in its sales processes?

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Duyar Vana, which had a large field sales team working very hard in the field, could not benefit from the ERP system it used to manage sales data and customer information transparently. Different sales personnel could enter offers or activities for the same customer, causing confusion in the sales processes. Offer processes were not managed properly, which reduced sales closing rates or resulted in customer dissatisfaction. For these reasons, Duyar Vana needed a CRM system that could manage the entire sales process more efficiently with transparent data.

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What kind of change has occurred in sales processes with Salesforce Sales Cloud?

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Duyar Vana can now work smoothly in the field, thanks to Salesforce Sales Cloud, which allows it to manage all customer information such as unified customer information and offers and orders for each customer.

With Salesforce's ubiquitous accessibility, all customer information is available to all employees at the touch of a button on their desktop computers and smartphone screens. For the first time ever, Duyar Vana gave its sales team access to all the information they need on the go with the Salesforce mobile application. Therefore, the sales team has access to up-to-date information just before the customer visit and can approach customers with the best offers.

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Duyar Vana improved its sales processes and customer relations by getting rid of repetitive data with Sales Cloud. Thanks to Sales Cloud, it started to monitor its opportunities, customers and activities transparently and in real time with deduplicated data. As a result, it increased its profitability through better opportunity tracking and more sales.